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Deact is a creative label founded in Bandung, Indonesia that grows from a shared fondness of cultures, subcultures, and genres. The name Deact is a double entendre, playing off the word “Decisions” and "Actions", the fact that we are born with obvious decisions and natural actions.

The visual approach is inspired by elusive realities, arcane knowledge, and invisible histories. Deact takes a scenario of self-expression, taking the t-shirt as a medium by making the garment stand out supported by a bold, clear, and direct typographic treatment in elusive imaginings graphics for provoking critical thinking, decision-making, and actions.